“We buy more than just a drop to apply to the neck”: why luxury perfumes are priceless

"Haute parfumerie." The term is fashionable. And as soon as a perfume exceeds 200 euros, it's easy to claim it. On reflection, the expression doesn't mean much; it's neither legally protected nor subject to any specifications, unlike haute couture. No matter, brands claim it to better suggest beautiful materials and craftsmanship, high concentration, and a beautiful bottle . And to justify, at the same time, prices that continue to soar? " The post-Covid economic crisis and the war in Ukraine have had a real impact on perfumes and their manufacturing costs. Whether it's glass, metal, plastic, or raw materials, everything has been impacted," notes Oriol Segui, Director of Fine Fragrance Europe at Givaudan. Many brands have therefore chosen to focus innovation on the dosage and concentration of their compositions to continue attracting a consumer who has rediscovered...